MTN Dew Cake-Smash: A Celebration in a Can

PepsiCo Design and Innovation's Award-Winning Beverage Packaging

When it comes to beverage packaging, the market is saturated with countless options. However, PepsiCo Design and Innovation has managed to stand out with their MTN Dew Cake-Smash. This limited edition flavor is not just a beverage, but a celebration of life's milestones. The brand has found a creative way to recapture the joy of birthdays, weddings, graduations, and other cake-worthy celebrations in a can.

The inspiration behind MTN Dew Cake-Smash came from the desire to bring optimism and the celebratory spirit to consumers. The design team created a visual world of exuberant candle characters across digital and pack graphics, capturing the good vibes of a crowd gathered in celebration at a party. The result is a product that speaks directly to consumers' missed milestones, delivering a taste of celebration and optimism.

What sets MTN Dew Cake-Smash apart is its unique cake flavor. This innovative approach to beverage flavoring is a testament to the brand's commitment to pushing boundaries and creating unique experiences for consumers. The cake-flavored Dew is a fun, delicious, and creative way to celebrate life's milestones, embodying the brand's mantra of "Do-Over."

MTN Dew Cake-Smash's innovative design and unique flavor profile have not gone unnoticed. The product was awarded the Golden A' Packaging Design Award in 2022, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations. This award reflects the designer's prodigy and wisdom, and is a testament to the product's extraordinary excellence and significant impact on the world with its desirable characteristics.

MTN Dew Cake-Smash is more than just a beverage. It's a celebration of life's milestones, a testament to the power of innovative design, and a symbol of the optimism and celebratory spirit that we all could use more of. With its unique flavor and award-winning design, MTN Dew Cake-Smash is truly a celebration in a can.